
How a filter scores an email
SpamAssassin and similar filters run an email through hundreds of rules. Each rule that fires adds points, and once the total reaches the threshold, usually 5, the email goes to spam.
This check repeats the rules about content: subject, text, links, images and HTML markup. It runs in your browser and sends the email nowhere.
Big mail services also judge the sender: SPF, DKIM, DMARC, IP and domain reputation, recipient complaints. A clean email from a bad server can still land in spam.
When it helps
- Before a newsletter goes out, to remove spam phrases and extra capitals.
- When emails start landing in spam and you need to know whether the text is to blame.
- When you review an HTML template from a designer: weight, images, hidden blocks.
- For cold emails, where every extra link hurts delivery.