
How mail services check a domain
The receiver looks at three things: whether the email is genuine (SPF, DKIM, DMARC), the reputation of the sending server (PTR, blacklists) and channel protection (MTA-STS, TLS-RPT). The report checks all of it through DNS.
BIMI shows the company logo next to the email in Gmail, Yahoo and Apple Mail. It only works with a DMARC policy of quarantine or reject.
When it helps
- Company emails started landing in spam and you need the cause.
- You are moving mail to another provider and comparing records.
- Before a newsletter launch, so the domain meets Gmail and Yahoo rules.
- When you check a partner's domain before a joint mailing.